Saturday, March 19, 2005

To think about for game day...

From Fortune magazine:

"Evidence that hard choices can overwhelm our better selves gushes forth wherever researchers look for it. Baba Shiv of the University of Iowa and Alexander Fedorikhin of the University of Southern California gave half of a test group a seven-digit number to memorize and the other half a two-digit number. The test subjects were then offered a choice between a slice of cake or a bowl of fruit. Of those memorizing the longer numbers, 59% chose the cake, compared with 37% of the two-digit crowd. The explanation: The prefrontal cortex was too busy memorizing the number to rein in the limbic system, which wanted the damn cake now. Another experiment, devised by Sheena Iyengar of Columbia and Mark Lepper of Stanford, involved setting up a table of fancy jams in front of a gourmet food store near the Stanford campus. When there were 30 varieties of jam on the table, only 3% of those who stopped to examine them actually bought any. When only six varieties were displayed, fully 30% bought jam. Too many choices made choice almost impossible. "

Every hardcore Houston Gamers member who shows up always brings a big plastic tub of games, usually with 12-20 games in it. I usually have a new person or two and having them sink or swim in a pile of games is not the best strategy for getting them back again and again.

1 Comments:

Blogger Geek Josh Lobkowicz said...

great post, very interesting.

3:31 PM  

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